How We Launched A Fine Jewelry Business During a Pandemic

A TIMELINE OF CO-FOUNDERS LYNNE & TRISHA'S JOURNEY TO LAUNCH

2012
THE MEET CUTE
Trisha and Lynne meet at their kids' karate class and bond over entrepreneurship, twin parent-hood and all things fashion.

(fast forward 7 years...)

2019
THE BUSINESS IDEA
Lynne first pitches the signet ring concept to Trisha in September. She is instantly intrigued. They 'date' over a 2 month period while getting to know each other professionally & testing the validity of the idea.

2020
THE PANDEMIC
Their production facility closes in late March and subsequently disappears.
They focus on what they can control and design their Legacy Quiz which they test launch in the summer.
They connect with 10 more production facilities, test with 3, and start working w/ current production partner in December.

2021
THE LAUNCH YEAR
Prototype perfecting, package design and sourcing, product photographing, product rendering, launch marketing, and social media posting.
Early summer photo shoot with model bestie.
Web design, photo editing, marketing preparations.

REY FJ LAUNCHES SEPTEMBER 23, 2021

The journey has really just begun 😊